Who: The International Coalition of Fisheries Associations (ICFA) is a coalition of the national fish and seafood industry trade associations from the world’s major fishing nations. ICFA members represent countries harvesting more than 85% of the globe’s fish.
How: Even though ICFA was established in 1988, they had yet to formalize a visual brand up until this point. So when they approached Baytek to develop a website for the organization, we jumped at the chance to show them the possibilities of creating a cohesive visual identity system to go along with the new website.
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